AB HOF 2026: Strong Interest in 24/7 Direct Marketing

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Trade show booth of Sielaff Austria GmbH featuring multiple beverage vending machines and information stands on red carpet in an exhibition hall.

From March 6 to 9, 2026, Sielaff exhibited at AB HOF in Wieselburg, Europe’s leading trade fair for farm-based direct marketing.

The trade fair presence was managed by our subsidiary Sielaff Austria GmbH in Absam (Tyrol).

The focus was on 24/7 direct marketing using vending machines. Our flap vending machine in main/worker mode attracted particular interest, offering new possibilities for flexibly expandable vending solutions in direct marketing.

We also presented Austria’s age verification system for vending machines using ID Austria, which allows legal requirements to be implemented easily and securely.

The trade fair was very well attended and led to many in-depth discussions with professional visitors. The strong interest clearly shows that vending solutions for direct marketing are becoming increasingly important and offer new opportunities for agricultural businesses to sell regional products.