Details

Sielaff’s REO pilot project in Munich

Ein Sielaff Mitarbeiter steht vor dem Rücknahmesystem SiCompact ECO

On 30th October the official launch of the REO Reuse pilot project in Munich took place – a significant milestone for further development of the circular economy in the cosmetics industry.

The aim of the project is to establish a common reusable system for cosmetic packaging, which combines simplicity, transparency, and sustainability.
The event demonstrated all kinds of insights and inspiring impulses. What was most evident is that the success of such a system would only be possible if the retail market, brands and technology partners are in collaboration.

One particular highlight: Our SiCompact Eco was there providing superb photos and videos for the REO-Campaign.
We are extremely delighted to be part of this innovative pilot project, working together with strong partners to provide sustainable solutions for the cosmetics industry.